About Texas AAU
The Texas AAU Youth Football and Cheer League (TXAAUYFL) has grown into a premier platform for youth athletes across Texas, offering structured football and cheer for ages 6 to 12. While the league operates under the umbrella of the Amateur Athletic Union (AAU), one of the largest non-profit youth sports organizations in the U.S., its Texas chapter has built a distinct identity focused on excellence, character development, and community engagement.
Key Highlights of the League’s History
Foundation and Growth: The Texas AAU Youth Football and Cheer League has expanded over the years, reaching communities throughout Texas and providing consistent, organized competition for youth programs.
Mission and Vision: The league emphasizes building strong athletes through training, sportsmanship, and academic accountability. It aligns with AAU’s broader mission to promote and develop amateur sports and physical fitness programs.
Widespread Participation: TXAAUYFL hosts seasonal events, including the fall tackle football and cheer season, with participation from clubs in North, Central, and South Texas. Communities served include Austin, Belton, Copperas Cove, Georgetown, Killeen, Harker Heights, Round Rock, and Waco.
Leadership and Organization: The league is led by dedicated administrators, including Benjamin Dallas, Jennifer Cunningham, and Rod “Chico” Tanner, who play a pivotal role in organizing events, managing operations, and fostering partnerships to enhance the league’s impact.
Community Impact: Beyond athletics, the league supports initiatives such as military and veterans appreciation, scholarship opportunities, and youth recognition, reflecting a broader commitment to community engagement and youth development.
AAU Mission
The mission of the Amateur Athletic Union (AAU) is to offer amateur sports programs for people of all ages to develop physical, mental, and moral character while promoting good sportsmanship and good citizenship. The Association of American Universities (AAU) has a different mission: to improve human life through education, research, and discovery by supporting America’s leading research universities.
Code of Conduct
CODE OF CONDUCT RULES FOR Coach/Staff/PARENT/GUARDIANS AND SPECTATORS
I will not force my child or any child to participate in Youth Football.
I will assist the Association in teaching my child and others in the league that rules are important and should be followed.
I understand that children learn best by example and that I will always attempt to set a good example for my child and any other participating children.
I will teach and demonstrate by example the importance of good sportsmanship in victory and in defeat.
I will not publicly question the honesty, integrity, or judgment of the coaches or game officials.
I understand that verbal and physical abuse is not to be tolerated. Verbal abuse includes swearing, profanity, and foul or demeaning language.
I understand that abusive or violent conduct with any child, parent, staff member, fan, referee, or any participating person is prohibited and shall not be tolerated.
I understand that sexual and vulgar language/conduct is prohibited and shall not be tolerated.
I understand that language that is considered offensive from a racial, ethnic, religious, or gender perspective is prohibited and will not be tolerated.
I understand that sexual harassment of any nature is prohibited and will not be tolerated.
I understand that drinking alcoholic beverages, using illegal substances or being under the influence of either alcohol or illegal substances at any AAU activity or sanctioned event is prohibited and will not be tolerated.
I understand smoking is prohibited at all AAU games, competitions, and practices.
I shall responsibly handle disagreements and shall not engage in divisive or destructive activities such as verbal and physical confrontations; gossip and/or the spreading of rumors.
I further accept responsibility for my family members, friends, guests and/or anyone who accompanies me to any AAU games, practice, or other activity, and shall ensure they exhibit good sportsmanship and comply with this Code of Conduct.
I agree to not bring my pet to practices or to games.
Important Note on the Name “AAU”
There is another organization with the same initials, the Association of American Universities (AAU). That AAU is an academic group whose mission is to improve human life through education, research, and discovery by supporting America’s leading universities.
Our league is aligned with the Amateur Athletic Union (AAU), not the academic AAU.
Our Core Values
The principles that guide everything we do, shaping champions in sports and in life.
Excellence
We commit to the highest standards in athletics, academics, and character development. Every athlete is encouraged to push their limits and achieve their personal best.
Teamwork
Success extends beyond the field. We emphasize collaboration, mutual support, and building lasting relationships that create a strong community.
Character
We teach integrity, respect, and leadership. Our programs instill values that guide young athletes to become responsible, compassionate individuals.
Safety
Player well-being is our top priority. We provide proper equipment, expert supervision, and comprehensive training to ensure a safe athletic environment.
Partner With Us
Join our community of supporters and help us develop the next generation of Texas champions. Your sponsorship makes a direct impact on youth athletics in our community.
Elite Champion
Logo on jerseys, Premium banner placement, Social media features, VIP event access.
Touchdown
Website recognition, Event signage, Newsletter mentions, Community exposure.
Team Spirit
Logo on jerseys, Premium banner placement, Social media features, VIP event access.